Atif is a versatile, full-stack, B2B/B2C marketing professional with extensive experience in strategic marketing campaigns,
large-scale project management, and capitalizing on consumer insight on a global scale.Skilled in building innovative and
robust marketing programs designed to increase awareness, generate revenue and promote consumer loyalty in
competitive markets.
Atif has a proven track record of success partnering with clients and vendors to achieve cost-effective marketing campaigns.
Broad exposure to digital marketing tactics (email, web, mobile) and project management from solution design to delivery
and reporting.
Atif is a strategic change agent with expertise in cross-functional work to execute campaigns across multiple channels to
drive/accelerate pipeline and revenue.He is an innovator and presenter of new tactics, channels and campaigns to uncover
opportunities for growth, including experimenting with new advertising channels, building new types of campaigns, testing
new website functions and reaching an audience using digital personalization.
Atif holds a Masters in Marketing from University of Wollongong, a BA (Hons.) in International Tourism from University of
Lincoln and certificates in Project Management (PMP) and Digital Marketing from PMI & University of Toronto respectively.
Atif also coaches cricket to children aged 7-12 being an ICC Level I certified cricket coach.
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